“You’ve gone through the arduous and seemingly infinitely long process of starting your small business, but this journey has only just begun. With a little luck, you have decades of successful business ahead of you, but to get to that place where you’re comfortable and have a steady income is marriage of luck, ingenuity, creativity and knowledge. Luck can’t be bought or learned, but the rest of em, well, you can certainly work on all of those.
Marketing your business is an art the plat involves playing on people’s wants while at the same time looking sharp and classy. You can learn and expand upon strategies for marketing in hundreds of books and websites, but I really like to start most of my endeavors at either trade show displays or The Display Outlet to get my imagination rolling. Sites like these have tons ideas for displays and storefronts, and even if you don’t find anything you need, you’ll have a great starting off point upon which to grow. These, and sites like them, are also unparalleled resources when it comes to setting up for a trade show, where not getting noticed is the same as not existing at all.
Every small business owner needs to experience a trade show. There are trade shows for every market, from finance to food, science and tech to video games and everything in between. The real beauty about attending one is that you have immediate access to exactly the clientele that you would appeal to! That gives you a concentrated audience upon which you can test your product and experiment with your marketing. You won’t find your “marketing voice” over night, but you will over time and that’s okay too.
I recently started my own juice business. I did this because there are some juice bars in my neighborhood, but one can easily spend fifteen bucks on a twenty ounce juice. It seems like downright robbery to me. I hate the idea that healthy options are often too expensive, making it impossible for lower income families to enjoy well-balanced snacks. It’s criminal, no? So as my business was blossoming, I started to set up booths at trade shows that are specifically geared toward the healthy minded people. There were so many great products there, from juicers, to health bars, to cleanses to pretty much everything you can imagine when it comes to health foods. One thing that all of the other booths had in common was that their products were on the more expensive side, and people wouldn’t stop getting excited about my products. I have one juice that’s the most popular by far. It’s four green apples, two carrots, a fist full of blueberries and some honey. It costs about three dollars to make, but most juice places will sell it for twelve! None of my juices cost over five dollars, so for the price of a Happy Meal at McDonald’s, you can have something healthy that will keep you going for most of the day.